Tony Peacock
Digital Innovation Leader
Visionary Leader at the Intersection of Technology, Product Innovation, and User-Centric Design | Solution-Oriented, Adaptable, and Collaborative.
Professional Summary
Passionate about driving innovation and delivering impactful solutions through a blend of strategic thinking, adaptability, and a user-first approach. A problem solver at heart, thriving in dynamic environments, leveraging collaboration and cross-functional teamwork to turn challenges into opportunities. Dedicated to fostering a culture of innovation, efficiency, and collective success.
Experience
Providing technical services as a self-employed IT consultant fostering partnerships with a diverse range of companies across multiple industries. By conducting comprehensive business analysis and developing tailored applications, the focus remains on enhancing operational efficiency and profitability. Leveraging technological advancements ensures sustainable growth and optimized business processes.
Partner & Client Projects
As a CTO consultant for Epicenter Consulting, the role involved working directly with clients to understand and fulfill their technology needs, ensuring scalable and efficient solutions were delivered. Responsibilities encompassed both design and development management, utilizing agile principles to streamline workflows and meet project deliverables. Collaboration with cross-functional teams ensured seamless communication between stakeholders and developers, optimizing system architecture and driving innovation to enhance performance and user experience. Through strategic guidance and hands-on leadership, clients successfully navigated complex technical challenges while receiving high-quality, tailored solutions.
Integrated with the Dealership Tools platform and spearheaded the design and development of the boat dealership website, creating an engaging, user-friendly experience that showcased inventory and services while driving sales and customer inquiries. Built and led digital marketing strategy, implementing initiatives across SEO, paid advertising, social media, and email marketing to enhance brand visibility and generate qualified leads. By combining creative vision with strategic execution, helped client enhance website traffic, user engagement, advertising effectiveness, organic search rankings, and operational efficiency.
Collaborated closely with this multi-location dealership to identify and implement user-centric features that streamlined operations and significantly boosted sales performance across all dealerships connected to the SaaS platform.
At Match Wellness, the application was modernized with a new user experience, enhanced security, improved performance, and expanded features. The interface was redesigned for better usability, while security upgrades ensured data protection and compliance. Performance optimizations boosted speed and reliability, and new features expanded functionality to better serve users. Additionally, a migration to AWS improved scalability and efficiency.
It was incredibly rewarding to contribute to the enhancement of this child wellness app. Helping to refine a platform dedicated to children's health and wellness was both a fulfilling challenge and a meaningful opportunity to make a positive impact.
Assisted Davis and Company, the largest marine surveyor in North America, in converting their application from a legacy Microsoft Access system to a modern web-based solution. The transition streamlined operations, enhanced accessibility, and improved overall system performance. Workflow automation was implemented, significantly increasing efficiency and more than doubling the rate of surveys processed with the same workforce. This modernization effort optimized data management, reduced manual workload, and enabled seamless scalability for future growth.
Worked with Shell, a global energy company, to redesign the interface for their parts inventory system, which services nationwide gas station locations. The project focused on creating a streamlined ordering process to improve usability, efficiency, and accuracy for service teams managing inventory. In addition to the interface overhaul, the codebase was refactored into reusable components, enhancing maintainability, scalability, and system efficiency. This modernization effort reduced order processing time, optimized workflows, and improved the overall user experience for Shell’s parts delivery operations.
Contracted to conduct a comprehensive analysis of a custom-built application to identify the root causes of performance issues. The website was upgraded, and API integrations were implemented to enhance functionality to streamline operations. After implementing targeted optimizations, Modloft—a company specializing in luxury modern furniture—experienced a 36% reduction in abandoned shopping carts, improving both user experience and overall conversion rates.
and several more ...
Led a globally distributed team of engineers to advance enterprise SaaS applications. In addition to overseeing development operations, performed Product Director, Project Manager, and Scrum Master roles during transitional periods, ensuring continuity and alignment across teams. Drove the development and delivery of innovative solutions by integrating modern architectures, expanding application functionality, and streamlining workflows to meet business objectives.
Led cross-functional teams, including third-party vendors and contractors, to deliver innovative digital solutions using Agile/Scrum methodologies and lean principles. Directed the rebuild of a state-of-the-art learning management platform, including advanced feed management software for handling complex data structures. Built and developed a high-performing global engineering team, identifying and addressing skill gaps through targeted coaching and mentorship.
Providing technical services as a self-employed IT consultant fostering partnerships with a diverse range of companies across multiple industries. By conducting comprehensive business analysis and developing tailored applications, the focus remains on enhancing operational efficiency and profitability. Leveraging technological advancements ensures sustainable growth and optimized business processes.
Partner & Client Projects
Envisioned and developed a cutting-edge SaaS application tailored for boat dealerships. Architected and built a multi-tenant platform with an integrated inventory management system, enabling dealerships to seamlessly manage listings while connecting with third-party directories. By analyzing dealership performance, helped clients improve sales and operational efficiency while laying the foundation for a scalable, client-focused solution. Refined user experience over time, ensuring technical excellence, and expanded the platform to meet market demands.
Helping Barco Products transition from a catalog-based business to a reputable online store led to a remarkable transformation. Over five years, online sales grew from $250,000 to $10 million annually, representing a 3,900% increase. This success was driven by the development of a custom eCommerce platform, the expansion of their digital presence through targeted microsites, and the implementation of a strategic digital marketing approach.
Assisted Prichard's Distillery, a producer of premium spirits, in enhancing their brand presence and operational efficiency. Developed over 100 logo concepts, refining their visual identity to resonate with their target audience. Designed a rustic-themed website that balanced elegance with tradition, incorporating an age verification gateway and an eCommerce platform for merchandise sales. Implemented automation features, including a retailer management portal and an asset library for marketing materials. Launched a Facebook awareness campaign, attracting 25,000 new followers within six months, and focused marketing efforts on cocktail recipes to drive product demand among consumers and distributors.
and several more .....
Qualifications
Proficiently Experienced In:
User Experience
Product Ownership
Feature Roadmaps
Full-Stack Development
Project Leadership
Cloud Computing
System Architecture
Stakeholder Communication
Workflow Automation
Programming
Database Administration
Digital Marketing
Mentoring
Mobile Optimization
Development Lifecycles
Professionally Trained In:
Agile Methodologies
ITIL Foundations
Product Design
Adobe ColdFusion
SaaS Development
Professional Certifications:
Certified CX Professional
CX Academy
In Progress
React Native Specialist
Coursera
In Progress
Certified Scrum Product Owner
Scrum Alliance
2025 - 2027
Certified ColdFusion Professional
Adobe
2023 - 2025
Certified ScrumMaster
Scrum Alliance
2013 - 2015
ITIL Foundation
ITSM Academy
2006 - 2008
Collegiate Education:
Computer Science
St. Petersburg College
1995 - 1998